Often only 20%-30% is relevant. Sharing a news story on the subject would be relevant to your clients, and it would also show that your agency is on top of the latest news. Earlier this year hotel chain Best Western decided to adopt the use of the hashtag #cheerup. By the way nice article, amy!
But there is a catch: you have to install the line of code into your website in order for the Twitter Card to actually work on Twitter!. Nice. if you’re raising money over a six-month period, then the same Tweet will do), but you should check in each month and ask yourself if you have a more pressing message to highlight.
The active tweeter:
This type of twitter user does not only only promote his/her own content. Just get your Twitter details out there as much as possible. Okay, I realise these are personal rather than business Twitter accounts, but there’s no reason why this tactic can’t be used in the ‘corporate’ world of Twitter. Anyone following you is already interested in your brand, and who knows who’s out there that would jump on the opportunity to work with you! You’ll also probably make somebody, somewhere, very happy. It’s pretty focused on conversations: replies, mentions, and cinema-worthy tweet threads. The Travel Channel are masters at creating videos that tick both boxes, and they put an interesting spin on their media with videos such as ‘Tornado Safety Tips’ and ‘Avoid Blood-Sucking Beasts’ along with more obvious travel topics such as ‘Lost Luggage’ and advice on what to do when your flight gets cancelled. Without giving any thought to substance.
Yes Amy! I haven't, but maybe I'm not using these sites properly. This just turns useful information into spam imo. What you want, is to forge bonds with people so that when they want to spend money on your product or service, they choose you, not your competitors.
While it's great when these networks drive traffic and revenue to your site, that's far from the be all and end all of social media.
These tools are for building lasting relationships with your customers. Try to be funny though – it definitely helps.
I have seen people tweeting 30+ times a day. Where was your first kiss? AREN’T WE GREAT!”. Do you wonder how Twitter can help your business? Your Twitter profile header is a large background photo where you can tell a story about your business.Similar to the Facebook … Set up Google Alerts for your business’ name so you’re always on top of any news that comes out. I see different strategies in practice.
. Thanks so much for this post. Customers expect responses from brands and businesses on Twitter. Don’t believe that people like being inspired? Try participating in trending topics or try to get your own topic to trend that you feel can help your business.
And 2. It's hard. SEMrush, for example, hosts a Twitter chat (#SEMrushChat) every Wednesday at 11 a.m. Show the human side of your brand with thoughtful well wishes for the holidays, expressions of gratitude on Thanksgiving, national pride on the Fourth of July, etc. #6. 5. I do, anyway. There’s a great list here compiled of the ‘top 50 jokes’. According to research, 72% of Twitter users expect a brand to respond within an hour when they tweet a complaint. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! The average lifespan of one tweet is only about 18 minutes. But thankfully, there are social media tools to make it easier. The average lifespan of one tweet is only about 18 minutes. Thanks for commenting Roberto. If you’re ready to up your investment in Twitter, but don’t know where to start or what to tweet, we’re here to help. And it’s nice to make people happy. They seem to have stopped now. In your experience, which of these have a higher interaction rate?
A good example for me is Innocent Drinks; a rival company would be hard pressed to ever switch my loyalty from Innocent to them - a loyalty which has been built largely by their Facebook page (and the brilliant stuff they draw/write on their products)..
I would advise against it, it'll double your work and divide your authority. Create one. Retweet. Without giving any thought to substance. Influencers are far more likely to partner with a brand they’ve formed a relationship with. Taco Bell did some great ones when they started being silly with customers. Not only will this boost staff morale, but it will also attract potential customers, employees, and customers. This exchange, for example, should win some kind of joint prize:
Tweeting has always been quite a difficult topic for me. A lot of bots spit them out at regular intervals and many of those types of accounts are quite spammy. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas.For more tips like these for your blog and Facebook page, download the ebook here. Great post, Amy. Yes I know; this is pretty obvious. Figuring out what to Tweet can be mind boggling, and it can be easy to fall into the trap of just Retweeting what other people are saying. Hashtags don’t have to be boring, and they don’t have to just be about your brand. The new Twitter timeline features “In case you missed it” and “best Tweets” sections that favors Tweets from accounts you’ve interacted with before or Tweets that Twitter thinks you’ll like. Here, we’ve compiled some Tweeting ideas for you: #1. – @s_zakuu Click To Tweet Whenever your business earns press coverage, an award or recognition of any kind, make sure to tweet it out. Create Twitter Lists to keep tabs on specific accounts, industries, and communities. Take advantage of trending hashtags when appropriate. This strategy is about throwing sh*t against the wall and see what sticks.Thanks Enamul :-) Yes I agree that that's another great use for Hashtags. Any thoughts on effectiveness of tweeting takeaways from conferences and networking events with hashtags? In fact, not only will they not want to, but they just won’t bother. positive customer feedback, helpful articles, and ideas that align with your business’s authentic voice. Can you share them as a … A restaurant could tweet something as simple: Reviews are so important for our business! Press mentions are one of my favorite things to tweet. For example, let’s say you’re a digital marketing agency specializing in SEO and a major algorithm update takes place. These are the only 85 that matter. While it's great when these networks drive traffic and revenue to your site, that's far from the be all and end all of social media.These tools are for building lasting relationships with your customers. Neither does he/she solely reply to other people. This works even better if you’ve written and directed your blockbuster too. Create special promotions available exclusively to your Twitter followers. It's much nicer than that funky Twit Pic thing that they used to have.But there is a catch: you have to install the line of code into your website in order for the Twitter Card to actually work on Twitter! It’s ok if you have the same focus for several months in a row (e.g. Holidays are excellent fodder for Twitter content. Every opportunity you get. This was a great way to show that the brand cares without making the classic social-media-schoolboy-error of simultaneously saying, ‘LOOK AT US! To join a Twitter chat, you just need to know the hashtag being used (every Twitter chat has its own hashtag). Build your brand awareness and grow your business by building a strong organic following. For example, a shoe company could post a video of a charity giving out shoes to poor in third world countries – while it has nothing to do with their actual business, it’s still on brand. The more you follow people that follow you, the more you'll probably notice your following grow. An example of a Twitter user with a headshot for his profile picture. Hi Dana, I agree with David; don't start a new account - you'll essentially be starting from scratch.I'd say either reeducate the person in control of the account, or, simply hand over control to somebody else. Another option is to ask followers to choose between two things. I've used 12 of the 13 methods you listed. At the same time though, don't follow everyone that follows you. You can use Twitter to gain exposure, drive site traffic, assist in conversions and improve overall brand reputation. Ideally it should be both. Do we let him continue with that account and open another Tiwtter account that is more "whole company" oriented?What's your take on multiple Twitter accounts for one company? I usually use hashtags to find like minded people to strike a conversation and connect. You do not want to turn people off with crude humor, especially if you are representing a business or brand. No one wants to spend ages analysing your question to figure out what the heck you’re getting at. Get live page metrics right in your Chrome browser. Okay, this one’s so far down the list because while you should use Twitter to tell people what’s going on in your company, you shouldn’t go on, and on, about yourself. I keep being told I should switch to Hootsuite but Tweetdeck works for me (most of the time). Make sure to actively monitor your Twitter for complaints (and questions) so that concerns are addressed quickly and don’t escalate. Thanks for posting.Paul,
I've never found Twitter, LinkedIn, FB, Naymz and other "social sites"to have much value in driving traffic.
Have you ever bought anything, connected with a helpful resource or seen a spike in traffic using social media? Over 7,000 new tweets are sent every single second.. Not to be afraid of following people. Twitter is a great place to grow your business, but things move very quickly on the platform.. But thankfully, there are social media tools to make it easier. Funny one-liners. They seem to have stopped now. Use Twitter to share one-off tips and tricks that your audience will find useful. Also, do you use any tools to track you twitter conversion/ interaction? Once you know who you want to be on Twitter and how you want to engage your audience, it’s time for the fun stuff – the Tweeting! There should be a healthy mix of content that is relevant to your audience – and sometimes that means tweeting things that have nothing to do with your company itself. Or, if you’re a B2B, maybe it’s just a funny TGIF picture, video, or meme celebrating the end of the week. The active tweeter:This type of twitter user does not only only promote his/her own content. Comments are closed on posts more than 30 days old. Growing your following is not easy - unless you're already a massive brand. Learn the latest, real-time trends and invest in social listening. Conclusion:While the active tweeter might seem like the best strategy here. And comment on it.
Thanks for commenting :-)
Surely, for most business tweeters, the ideal is a balance of most these things. Random rss blog posts, random quotes, opinions, retweets. Most of the tweets may well be automated too. . Lots of people seem to think that their accounts are only worthy if they are following far less people than follow them. Thanks for commenting :-)Surely, for most business tweeters, the ideal is a balance of most these things. Every opportunity you get. Always tweet out job openings with a link to where people can apply. Some businesses tweet a special offer code or secret word that customers can mention to get a discount when they visit either in person or online. And for instance, I don't really like following companies, so I tend not to follow them back. In your experience, which of these have a higher interaction rate? The promoter:This type of twitter user uses twitter solely for trying to lure people to their website by posting links to their blogposts. It comes as no surprise that 97% of shoppers say reviews influence buying decisions. Your Twitter account shouldn’t be a bullhorn announcing only your own accomplishments. The shelf life of one tweet is four times shorter than anything you post on Facebook.. Are you going to be random and fun like Innocent? Remember, this is Twitter.
I'm not sure how effective this is, but I do see a lot of people doing it and I do think it's a good idea. Pinned Tweets are Tweets that stay static on the top of your profile. 14 Run an offer or discount to celebrate your startup, or even just your Twitter account. Share “behind-the-scenes” content . Over 7,000 new tweets are sent every single second.. The question is, what should you be tweeting to make your social media venture a fruitful one? Firstly, be brief. Something like; “Stuck for ideas for the office Christmas party – does anyone have a good one?” Or, “Big debate in the office: Domino’s or Pizza Hut.
Thanks for commenting Roberto. 14 Fabulous Tweet Ideas For Small Businesses 1. Don’t go overboard, or you might bore people before the tag really gets a chance to gain momentum. It got us wondering, besides us, what else have some of the world elite, nation’s biggest companies and most recognized brands said with their first tweet? What Are the Best Investor Twitter Feeds? Keep an eye out for @mentions of your brand, create a dedicated customer service account, and provide fast service or personalized help through DMs. Increasing numbers of customers are choosing to turn to a company's Facebook or Twitter for help with a problem instead of more traditional customer service lines such as email or the dreaded phone.
The fact is that a lot of people expect businesses to be using these lines of communication, and they may well look elsewhere if they can't find you on, at least, Facebook or Twitter.
Personally, I have made purchases as a result of social media.
Don't worry about the previous Tweets - Twitter moves very fast and your followers will quickly forget about how your Tweets used to be.
. Either an employee or customer. I think it depends on the content of the Tweet as much as the type.Probably your safest bets for interaction are when you request interaction from your audience - so asking them a question, or for their opinion.But, if you Tweet something else that's just so good people want to Retweet it/interact with it, then you'll probably get more interaction that way. Tweets that fall under purpose are those that add value for your fans. Let’s face it: sometimes, it can be a challenge to keep your Twitter account exciting and fun. Not to be afraid of following people. Please keep your comments TAGFEE by following the community etiquette. "I don't think they have a strategy. It takes time.
A couple of good tips from me though are 1. Often only 20%-30% is relevant.
I think the main thing is not to tweet the same things as everyone else, under the same hashtag. Broaden your SEO knowledge with resources for all skill levels. It's far more entertaining than the grey, cold, looming shadow of corporate spiel.
Thanks for the comment :-) I don't have any big secrets on increasing your audience. Thanks so much for this post. Don't have any FAQs coming to mind? Whenever someone mentions your business or employees, respond to the tweet and take the extra step to retweet it. Yes, the #Hashtag! You didn’t need me to tell you that a question makes a good Tweet. Not sure where to start? Do you always use @replies or do you sometimes add a period before so that they are regular tweets? Twitter doesn’t offer as many creative options for engagement as a platform like Instagram or Facebook. The characteristics of this user is that he/she is actively participating. For the love of God I can't figure out why people won't use the gosh darned hashtag! For that reason, it’s key to set up a column in your TweetDeck that monitors any mention of your brand’s name, the CEO and executives’ names, or any other important terminology associated with your business. Quick and funny tweets are always winners on Twitter. I have tweeted out my blogs for a few years now and it works really well to raise awareness of my... 2. But even then, you risk alienating your customer base if you don’t do something more interesting with your Tweets that tell people what your super amazing company is up to now. If you're Tweeting someone else's content, the key is getting in their early before it's gone viral and everyone's Tweeting it.
Taco Bell did some great ones when they started being silly with customers. There’s almost always going to be a Tweet just around the corner that’s more interesting/funny/engaging than yours.
I also make a lot of use of lists in Twitter; it just makes it easier to track what people I really want to talk to are saying.
Ami, all good ideas. It all depends on the business goals of the company behind it. Give your followers a quick glimpse of how your products are made. Your best bet is to Tweet amazing content you've created yourself. At ... [Read full bio]. Thanks for sharing, loved the ideas.. This makes it hard to get your messages to stick and make an impact. Website Hosting – Starting at $3.95/mo Hosting services crafted for top speed, unmatched security, 24/7 fast and expert support! That's why when I see Tweets like, "omg im so ill today #cold" I get so annoyed. I think there are no wrong answers. Thanks for sharing, loved the ideas. The same goes for businesses; be funny, silly, or creative. Do you always use @replies or do you sometimes add a period before so that they are regular tweets? The dreadful band Nikelback (fed up of being ridiculed) started hunting down their naysayers and having a go at them. The latter seems like a nice way to express your gratitude - the recipient will see your mention and appreciate the added publicity you're giving him/her. Increasing numbers of customers are choosing to turn to a company's Facebook or Twitter for help with a problem instead of more traditional customer service lines such as email or the dreaded phone.The fact is that a lot of people expect businesses to be using these lines of communication, and they may well look elsewhere if they can't find you on, at least, Facebook or Twitter.Personally, I have made purchases as a result of social media. My company is totally struggling with Twitter right now, mostly because one particular individual has made the company's Twitter account synonymous with his own personal brand, rather than the company as a whole.
The Tweets, consequently, are all geared towards buiding up his own personal brand, not towards speaking to the company brand. Run a Twitter poll. Don't worry about the previous Tweets - Twitter moves very fast and your followers will quickly forget about how your Tweets used to be. I love the world of Twitter; such a wonderful tool.
I noticed that you said that people can't see your picture while scrolling through twitter without clicking on a link. To maintain your brand’s reputation, it’s essential to respond politely and promptly to complaints. It shouldn't turn off too many of your followers if you don't do it too often.
. My favourite: "I said to the Gym instructor "Can you teach me to do the splits?" Tweet a Twitter Poll . Whether you’re having a sale in a store or a special online, let your Twitter followers know! Both in the way you ask the question, and the sort of response you command. Perhaps you’ll believe the 400,000+ followers of this Twitter account. Thanks for the awesome Twitter tips, Amy! By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy. 5. We all need a little bit of inspiration sometimes, so sharing something thought-provoking not only makes for a great tweet but has a high chance of being retweeted too. It’s quick, easy, and requires almost no creative thinking on your part. Using Twitter for business can be a lot of fun – but this doesn’t mean it’s always easy. Twitter chats are a great way to earn more engagement and followers. Although, make sure these tweets are relevant to your business. What you want, is to forge bonds with people so that when they want to spend money on your product or service, they choose you, not your competitors. Studies have shown that consumers are more likely to buy from transparent companies and more willing to give transparent companies second chances after a bad experience. Tweets don’t only have to link back to a specific blog post. I'm much more forthcoming with people that follow me. Thanks Amy! Before you decide, think carefully about your brand and your target audience. Twitter can be a powerful tool to advance your business’s reach. Put your Twitter handle on business cards, link to it in user profiles, in signatures if you use forums, in a byline when you write a guest post.. Your best bet is to Tweet amazing content you've created yourself. The best way to follow Twitter chats is with a site like TweetChat or TweetDeck. This is a great way to get noticed by someone you admire that you might be following, but isn’t following you back yet. See how complete and consistent your business’s location appears across the web. Needless to say, if a customer asks a question, you should answer it. Much like this article describes. I'm much more forthcoming with people that follow me. When people visit your profile, the pinned Tweet is the first thing they see, regardless of when you Tweeted it. One tip though: when you’re Tweeting about the world around you, try to make sure that most people will be able to relate to the Tweet. Creative tweet ideas = Engaged twitter community! Take 60 seconds and leave us a review! Using Twitter for business can be a lot of fun – but this doesn’t mean it’s always easy. But coming up with somethingthat good is the hard part. Creative tweet ideas = Engaged twitter community! Tips A Complete Guide to Branding an Online Store Perfectly, 5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned). Is building relationships with social media influencers one of your goals?
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The more you follow people that follow you, the more you'll probably notice your following grow. Be responsive to mentions and switch to Direct Messages to resolve complex issues.
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